Chances are I've been living under a rock but I just discovered coconut water today and I'm in love. It's sugar free, fat free, colesterol free and the ingredients are (get this): Coconut Water. That's it. Not a bunch of sugar and preservatives and crap. It's a better hydrator than water and an excellent source of potassium. Plus, it tastes amazing. Not too sweet, not too coconut-ish. Just right.